Team ITG’s strategic creative campaign for Birmingham Airport takes off

Birmingham Airport wanted a stand-out campaign that raised awareness of its long-haul destinations, and Team ITG’s Floor 4 strategic creatives had the perfect answer.

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Our smart, simple campaign instantly dispels the myth that Birmingham doesn’t reach those more distant locations. Our industry-leading strategy, account management and creative teams worked in tandem to bring to life assets that clearly demonstrate how our idea could work across all channels.

Birmingham Airport loved the concept, and we’re delighted to extend our creative offering to a world-renowned brand we’ve worked with across the last decade. You might have even seen our digital adverts popping up on OOH displays across the region!

“The Team ITG campaign idea ‘Cities’ was our preferred creative choice out of multiple concepts that were presented to us from numerous agencies. We felt the strength of it was the clarity of message and the ability to use one single creative to get all 11 key long-haul destinations across.” – Emily Heath, Marketing Manager, Birmingham Airport.

Floor 4 at our Birmingham HQ, alongside a dedicated team in London, brings together Team ITG’s strategic, creative and digital marketing capabilities. From customer journey development to brand frameworks and concept creation to photography, Floor 4 is a team of over 120 award-winning strategic creative thinkers and image creators.

For more information about Team ITG’s world-leading technology and award-winning services, contact craighinde@itg.co.uk / 01564 653128.


Team ITG

Team ITG is a global technology-led marketing business. Its game-changing marketing execution platform, CanopyCloud, simplifies multichannel marketing, automates tedious manual processes and frees marketers to focus on creative strategy. With a blend of next generation technology and award-winning services, Team ITG creates and delivers content for global campaigns in over 160 countries and 52 languages.

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