BT has launched its latest advertising campaign supporting BT Halo - the UK’s best converged plan – providing customers with ultra-reliable, superfast connectivity at home and on the go, and expert home service like they’ve never experienced with BT’s new Home Tech Experts.
The campaign launched with a 90 second TV advert that premiered on Friday 17th January during Love Island on ITV 2. The campaign focuses on the importance and far-reaching nature of human connection and highlights the power of what can happen when people come together. This includes medical care, sporting achievements, a girl searching for her biological father via social media, and record-breaking attempts.
The campaign shows gamers, musicians, students, parents and athletes benefitting from connecting with others whilst a spoken-word poet brings this to life through an inspirational poem. The ad ends with an emotional scene showing the girl finally being reunited with her biological father finishing with the message that BT Halo helps create millions of connections every day across the UK.
BT’s recent gaming partnership with esports team Excel also features with a fan in the ad sporting the team jersey.
The multi-channel campaign also includes out of home (OOH), both roadside and across seven major train stations, bus liveries, cinema, broadcast VoD, a 60 second TV ad, and online video, press, and social.