On Brand Experience

The importance of brand experience comes from of an abundance of choice, an increasingly high level of expectation and a diminishing loyalty.

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Great brands are built on a combination of promise and proof, in an era where brands are defined by what they do, more than what they say. Our London CEO Joe Hale shares some thoughts on the importance of brand experience principles for organisations today.

Dragon Rouge

We’re red-blooded, networked and nimble. We’ve been in business for 35 years and have 8 offices around the world. We’re in Hamburg, London, New York, Paris, Shanghai, Singapore, Sao Paulo and Warsaw. We’re a global tribe of strategists, designers and account managers working on an exciting mix of brands – from sport and fashion to tech and entertainment. And more. We’re as happy holding 4-day design sprints as we are in running research or in board rooms challenging our clients. Our history in consumer research and insight means we’ve developed a sixth sense for building brands that people love.

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