Moonpig - Valentine's Day


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This was the second in our ‘Heartfelt Can Happen Anywhere’ campaign for Moonpig which we launched across TV, radio and social media, this time for Valentine’s Day.

The creative dramatises the way in which Moonpig makes it easy to send heartfelt personalised cards, and shows the hilariously honest and casual setting in which a loving and thoughtful Moonpig card can easily be created and sent.

Ben Middleton, CCO of Creature said, “Valentine’s Day advertising is full of tired tropes and conventions that are ripe for a bit of Intelligent Misbehaviour, so it’s been a lot of fun creating the next instalment of ‘Heartfelt can happen anywhere’ for our partners at Moonpig.”

The TV was supported by Radio and social activity and will ran throughout February.


Creature is a gloriously independent agency, making game-changing advertising that real people can’t help but care about.