John Lewis & Partners + Waitrose & Partners - Excitable Edgar

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It was a joy to help unite two of our most loved brands John Lewis & Partners and Waitrose & Partners for their first Christmas together -  with a little help from one very excited Dragon.

Excitable Edgar will be everywhere… in social media with a bespoke emoji and specially created Gifs, in product ads, as a Snapchat filter, in-store and in windows, as merchandise and a story book. He will even hijack some of the Nation's favourite TV shows via TV idents on ITV.


We are adam&eveDDB. A place that believes in the power of creativity to create the change we want to see in the world. A place full of audacious and famous ideas that help grow businesses and shape cultures. A place packed with the energy and passion to make things happen. A place where egos are left at the door, because we know none of us is as smart as all of us. A place that welcomes ‘adam&everyone’ and helps them be the best they can be. A place always on the look-out for new creative opportunities and brilliant new talent.