John Lewis & Partners + Waitrose & Partners - Excitable Edgar

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It was a joy to help unite two of our most loved brands John Lewis & Partners and Waitrose & Partners for their first Christmas together -  with a little help from one very excited Dragon.

Excitable Edgar will be everywhere… in social media with a bespoke emoji and specially created Gifs, in product ads, as a Snapchat filter, in-store and in windows, as merchandise and a story book. He will even hijack some of the Nation's favourite TV shows via TV idents on ITV.


We have a simple mission; to work with our client partners to make brilliant work that works. We are defined by having a highly interactive, open way of working - we have a fast-moving, fast-working and collaborative culture. We all sit together, intermingled so that we create a single family of skills to benefit our clients.

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