Moonpig - Heartfelt can happen anywhere

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This campaign, which is one of a suite of creative campaigns that will run throughout 2020, dramatises the way in which Moonpig makes it easy to send heartfelt personalised cards, and shows the hilariously hap-hazard and chaotic setting in which loving and thoughtful Moonpig cards can easily be created and sent.

As well as running throughout the UK, the campaign ran in the Google-box ad break on Channel 4 on the 6th December 2019 as part of a special media tie-in with Save the Children to promote their Christmas Jumper fundraising initiative. All of the spots including ads from John Lewis, Waitrose and M&S will feature the same Christmas Jumper, encouraging people wear their Christmas Jumper on Friday 13th December and to donate to Save the Children.

Kristof Fahy, Chief Marketing Officer at Moonpig said before the launch, “We knew when we chose Creature as our agency, that they’d deliver work that is brilliantly insightful and that people will love, so we’re really looking forward to launching this campaign, and the others that will follow next year.”



Creature is a gloriously independent agency, making game-changing advertising that real people can’t help but care about.