Flashback - Subaru

Our first ad of 2020, Flashback. A look at the all-new Subaru Forrester's un-baa-lievable safety features.

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In Flashback, a sheep crosses the road as a Subaru Forrester is driving across a countryside landscape. We see the sheep’s life flash before its eyes as it thinks the car will crash into it. However, the sheep is saved as the Subaru Forrester uses Eyesight technology with automatic pre-collision braking to stop just in time.

 

The campaign highlights Subaru Forester’s impressive 5-star Euro NCAP rating – the car also has the best ever score for child occupant protection in its class. 


Media is being handled by Goodstuff and launches today across TV, digital, PPC, and print. The campaign is also the first time Subaru has run a campaign on dynamic radio, with over 2000 different personalised variants.

 

Laurence Green, Executive Partner at MullenLowe said:“Unlike most car brands, Subaru generally deserves an unfair share of our attention: they’re better where it matters, as evidenced by the happy survival of our sheepish co-star.”

Alexandra Bevan Lyons,Head of Marketingat Subaru said:“At Subaru, we’re incredibly proud of our commitment to building the safest cars on the road. In this ad we wanted to demonstrate just how impactful Subaru’s EyeSight driver assist technology can be. Rather than go down the line of the cliché emotive car advertising route, we chose an ad that will have standout for all the right reasons.”

MullenLowe Group UK

We work with some of the world's most innovative marketers; clients who think like challengers. And so do we. Our integrated approach involves a communion of our best talent with wit and charisma from every discipline. From brand planning to creative campaign development, customer experience to sustainability and purpose communications, media planning and buying to agile production. This approach ensures we deliver ideas that maximise the opportunity for the brand as a whole, never just one channel. We are part of a global network of distinctive agencies, rich in local culture with both intimacy and scale, providing a full service offering with a depth of resources across the globe in 90+ offices and in 65+ markets.