Department for Education: Tuesday
Havas reprises its teacher recruitment campaign for The Department for Education, Every Lesson Shapes a Life, with an intimate, wide-ranging portrait of a day in the life of a teacher. Tuesday highlights the unique nature of the career and the transformative impact teachers can have.
Havas London's latest installment of the teacher recruitment campaign for the Department for Education (DfE), Every Lesson Shapes a Life. Centered around a new national TV advert, it aims to inspire people to consider teaching as a career by highlighting the unparalleled role teachers play in shaping the lives of the students they teach, as well as the positive impact it can have on their own lives.
Staring Addison Brown, a real teacher from Bedford High School in Leigh, Greater Manchester - ‘Tuesday’, it paints an authentic, intimate portrait of a single day in the life of a teacher and celebrates the energy and care he pours into his job every day. It also aims to emphasise the unique nature of the career – full of colour, creativity, vibrancy and variety – and the fact that no two days are the same.
This campaign has been created as part of the national Get Into Teaching campaign, the film will air across national TV in the commercial breaks of popular family shows including the Great British Bake Off, Coronation Street and Dancing on Ice, on video on demand platforms and in cinemas. It will be supported by radio executions and social activity, as well as PR by Kindred Agency.