Nursing in the NHS

30th September 2019. With an NHS study last year finding only 1 in 10 nurses were men, this campaign seeks to overcome the gender imbalance. To challenge the misconception around men in nursing, this ad proudly displays the incredible work men do every day across nursing roles in the NHS.

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The business objectives for this particular execution were behavioural change, customer acquisition (drive UCAs applications, particularly males) and perception change around men in nursing. 

MullenLowe Group UK

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