Student Art Pass - Art Fund

Our challenge was to get students to purchase, engage with and renew a Student Art Pass by overhauling the digital Student Art Pass journey. The new site makes it easy for student members to quickly see how to get the most out of their pass.

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The business objectives for this were customer acquisition, drive loyalty and to highlight a key product benefit. 

MullenLowe Group UK

We work with some of the world's most innovative marketers; clients who think like challengers. And so do we. Our integrated approach involves a communion of our best talent with wit and charisma from every discipline. From brand planning to creative campaign development, customer experience to sustainability and purpose communications, media planning and buying to agile production. This approach ensures we deliver ideas that maximise the opportunity for the brand as a whole, never just one channel. We are part of a global network of distinctive agencies, rich in local culture with both intimacy and scale, providing a full service offering with a depth of resources across the globe in 90+ offices and in 65+ markets.