Student Art Pass - Art Fund

Our challenge was to get students to purchase, engage with and renew a Student Art Pass by overhauling the digital Student Art Pass journey. The new site makes it easy for student members to quickly see how to get the most out of their pass.

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The business objectives for this were customer acquisition, drive loyalty and to highlight a key product benefit. 

MullenLowe Group

We are a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients’ brands an unfair share of attention.