Granny Got Pants - sloggi

8th September 2019. The campaign features Colette, ‘The Dancing Granny’ rapping along to a version of 1992 Sir Mix-A-Lot classic ‘Baby Got Back’ with updated lyrics. In the new version, Granny Got Pants, Colette raps about why being comfortable is the new cool.

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The business objectives for this campaign were customer acquisition, highlight a key product benefit (comfort), perception change of granny pants & to increase sales volume. 

MullenLowe Group UK

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