T Levels: The Next Level
The Department for Education has launched a new campaign to raise awareness of the new 'T Level' qualification. The T Level is a technical, post-GCSE qualification, and is the equivalent of three A Levels.
Havas London has launched The Department for Education’s (DfE) new marketing campaign, which is designed to raise awareness of its new post-GCSE technical qualification, T Levels, ahead of their introduction in September 2020. The Next Level – the creative idea underpinning all communications around the qualification, including a new commercial – represents the first major work from the creative agency since it was appointed to the new account in April.
Positioning T Levels – which are the equivalent of three A Levels – as ‘the Next Level qualification’ and one that enables young people to ‘take [their] future to the next level’, the nationwide campaign aims to raise awareness, increase understanding, highlight the quality and generate interest and positive perceptions of the new qualification, as well as support local providers in recruiting students for the courses beginning in 2020. The DfE’s ultimate aim is to increase the status and value placed on technical education in comparison to academic pathways.