Tesco has unveiled its 2019 Christmas campaign with a 90 second TV advert during the launch of ITV’s “I'm A
Celebrity...Get Me Out Of Here!”. The campaign celebrates how Tesco has helped deliver Christmas to the
nation for the last 100 years.
The new advert sees a Tesco delivery driver take centre stage as he embarks on an unexpected, whirlwind journey through the decades, up and down the country.
There is a special delivery to make to Winston Churchill at No.10 and something for ‘the Palace’. The driver and his van will pay a visit to the classic 1980’s game show, Bullseye, as well as popping into parties (even a rave) throughout the century.
In every era, the advert will hero the tempting Tesco food and drink available this Christmas, from a Tesco Finest bronze turkey and all the trimmings, to show-stopping desserts like the Winter Spice Roulade and Tesco Finest Chocolate and Clementine Cake. A number of wines from the supermarket’s award-winning own label range will also feature.
The Christmas campaign ties in with Tesco’s Centenary activity this year, which has been running throughout
2019 and has highlighted 100 years of great value by bringing back iconic characters from the past including Mr
Blobby, Des Lynam and Morph.
Set to the soundtrack of Sleigh Ride by The Ronettes, it was directed by Traktor, a renowned group of film- makers, who over the last decade have won more awards than any others in the industry.
The Christmas campaign comprises TV, press, OOH, radio, digital, social, in-store, PR and experiential. Media planning and buying has been handled by MediaCom. BBH has also created a bespoke AR Lens with Snapchat, as well as a Facebook arcade game, in which customers can go behind the wheel of the Tesco delivery van themselves.
Alessandra Bellini, Tesco Chief Customer Officer, said: “2019 marks 100 years of Tesco helping families up and down the country celebrate Christmas. With the help of a delivery van, a cast from across the decades and little bit of magic, we’re telling that story.”
Tom Drew, Creative Director at BBH London, said: “Tesco have been helping the nation deliver Christmas for 100 years. That’s pretty magical. We just needed to add a little sparkle to the story.”