Durex: ForeplayForever

Durex has launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex.

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Havas London's latest campaign with Durex, is pro-foreplay, aiming to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex.

The playful spot depicts a couple in a never-ending loop of foreplay passion. Each time, they grab a different lube from Durex’s Pleasure Gels range and the scene glitches, rewinding back to the flustered and excited point where the couple started. 

Havas London

Havas London is Havas UK's flagship creative agency. Our mission is to make a meaningful difference to the brands, the businesses and the lives of the people we work with. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow.

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