Durex has launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex.
Havas London's latest campaign with Durex, is pro-foreplay, aiming to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex.
The playful spot depicts a couple in a never-ending loop of foreplay passion. Each time, they grab a different lube from Durex’s Pleasure Gels range and the scene glitches, rewinding back to the flustered and excited point where the couple started.