Mentos - Printed Gum

​The campaign aims to help get people talking in the real world, as Mentos is famous for creating fresh connections. To do that we championed small talk. Why? Because it is small, underappreciated but also very powerful - no connection would start without it.​

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Bartle Bogle Hegarty is one of the world’s most famous creative advertising agencies. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has produced campaigns for many of the world’s most illustrious brands. Today, BBH London is a set of complementary creative specialisms, working together to unlock the power of difference for our clients. BBH is part of Publicis Groupe and has offices in London, New York, Singapore, Shanghai, Mumbai, LA and Stockholm and employs 1000 staff worldwide.