Diamond Producers Association - The Diamond Journey
The campaign is an unprecedented, cinematic telling of the natural diamond story, written and directed by award-winning director Ian Pons Jewell.
The DPA is an international alliance of the world's leading diamond mining companies who work towards maintaining and enhancing consumer demand and confidence in diamonds. The new campaign aims to engage a new generation of consumers through telling the epic journey of the stone, and contrasting it with the human emotion and authenticity associated with wearing a diamond.
From genesis to finished jewelry, the remarkable journey of a diamond plays out across time and space. In addition to themes of love and romance, the heirloom quality of diamonds is expressed throughout the film, powerfully tying diamonds to our most intimate moments and life events.