VW Commercial Vehicles - Working With You

Our first campaign for VW Commercial Vehicles since we were appointed as the brand's UK creative agency earlier this year.

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Volkswagen Commercial Vehicles understands what it’s really like to run a business in modern day Britain - and how pivotal a fully-functioning van is to this. From having the most reliable vehicles to outstanding aftersales, service and finance support, Volkswagen Commercial Vehicles is able to help its customers feel unstoppable, bringing real meaning to the brand’s promise of ‘Working With You’. The campaign taps into this promise, and establishes Volkswagen Commercial Vehicles as a trusted and reliable partner to its customers.

The three films each tackle a different obstacle SMEs in Britain may have to overcome. From Ice Snail sculptors with a flat-tyre in a lay-by; to bakers baking a cake the size of a mountain; or even someone just having an extra few minutes in their cosy van before getting out into the Great British weather, the campaign hones in on the real, everyday struggles of SME business owners.


Bartle Bogle Hegarty is one of the world’s most famous creative advertising agencies. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has produced campaigns for many of the world’s most illustrious brands. Today, BBH London is a set of complementary creative specialisms, working together to unlock the power of difference for our clients. BBH is part of Publicis Groupe and has offices in London, New York, Singapore, Shanghai, Mumbai, LA and Stockholm and employs 1000 staff worldwide.