To honour the brand’s iconic flame-grilled burger in all its mouth-watering glory, each restaurant hosted a Whopper takeover, taking menu indecision out of customers’ hands and making the choice for them.

The campaign sought to encourage burger lovers all over the nation to have a Whopper of a day worthy of indulgence. This meant big, it meant two hands and a napkin, it meant freshly made and it meant flame grilled.

This was the first time that the brand had run a Whopper campaign in the UK in over a
decade. The Whopper is Burger King’s pride and joy, and the campaign we created aimed to reignite the nation’s love for the iconic burger - particularly amongst the younger generation.

The campaign comprised of multiple cross-channel activations including a ‘Whopper
Mandate’ running in the Metro,  two 20-second TV films and large-scale print and OOH. The campaign continued across social and in-store, where menu boards featured only the iconic Whopper.

The TV adverts feature Burger King customers being turned away from Burger King’s own stores when trying to order anything else. Make no mistake, should a customer attempt to order anything other than a Whopper off the menu, they were swiftly be reminded that for one day only the Home of the Whopper has only got one flame grilled British & Irish beef burger for them to wrap their mouths around.