Audi - Synchronised Swim
We launched a major new campaign to support Audi's entry level cars. The work establishes Audi's small cars as serious bits of kit packed with just as much technology and attitude as the bigger models. In a cluttered category of nippy, fun small cars, Audi means business.
The film, shot by award-winning director Johnny Hardstaff, opens in a deserted changing room before panning out to an empty swimming pool. The pool, designed and built in Ukraine especially for the shoot, features two models - an Audi A1 and an Audi A7 - performing a perfectly synchronised driving routine.
Through impeccable timing, skill and control, the film demonstrates that when it comes to Audi size doesn’t mean compromise. Their compact cars have all the precision, technology and performance you’d expect from the Vorsprung durch Technik brand.
The hero film features the new Audi A1 which launched in January this year. Other
supporting campaign assets focus on other entry level models including the new Audi
Q3 and Audi Q2.