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Audi - A Pleasure to Follow

To announce the launch of their latest model, we created a global campaign, highlighting the desirable performance of the hero of the Audi Sport range, its improved power and breathtaking design.

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BBH
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The campaign includes a hero 60” spot, cutdowns and a suite of edits for use on
Instagram stories, YouTube and Facebook.

The campaign, shot by acclaimed director Sam Brown, features a range of characters in
different vehicles causing havoc as they compete to get a good view of the new Audi
R8. Despite the surrounding chaos, the Audi R8 can be seen driving safely and calmly
as it navigates un-phased through city streets, before driving off into the distance. The
ad plays on the idea that the car is not only a pleasure to drive, but is also a pleasure to
follow.

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BBH

Bartle Bogle Hegarty is one of the world’s most famous creative advertising agencies. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has produced campaigns for many of the world’s most illustrious brands. Today, BBH London is a set of complementary creative specialisms, working together to unlock the power of difference for our clients. BBH is part of Publicis Groupe and has offices in London, New York, Singapore, Shanghai, Mumbai, LA and Stockholm and employs 1000 staff worldwide.

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