Audi - A Pleasure to Follow
To announce the launch of their latest model, we created a global campaign, highlighting the desirable performance of the hero of the Audi Sport range, its improved power and breathtaking design.
The campaign includes a hero 60” spot, cutdowns and a suite of edits for use on
Instagram stories, YouTube and Facebook.
The campaign, shot by acclaimed director Sam Brown, features a range of characters in
different vehicles causing havoc as they compete to get a good view of the new Audi
R8. Despite the surrounding chaos, the Audi R8 can be seen driving safely and calmly
as it navigates un-phased through city streets, before driving off into the distance. The
ad plays on the idea that the car is not only a pleasure to drive, but is also a pleasure to
follow.
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