Old Mout Brand World Film
The world cider market is the fastest growing in the cider category. Heineken launched Old Mout Cider in the UK in 2014, into a market dominated by Swedish brands Rekorderlig and Kopperberg. St Luke’s defined Old Mout’s Agenda Setting Idea as: the Kiwi taste for adventure.
Developing a distinct brand personality, we brought it to life across all touch points, from digital out of home to social feeds and from press advertising to online display. Letting us deploy personalised creative instantly.
Old Mout has grown by 30% YOY, with research showing it as the most unique and original premium flavoured cider in the UK.