Old Mout Brand World Film

The world cider market is the fastest growing in the cider category. Heineken launched Old Mout Cider in the UK in 2014, into a market dominated by Swedish brands Rekorderlig and Kopperberg. St Luke’s defined Old Mout’s Agenda Setting Idea as: the Kiwi taste for adventure.

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Developing a distinct brand personality, we brought it to life across all touch points, from digital out of home to social feeds and from press advertising to online display. Letting us deploy personalised creative instantly.

Old Mout has grown by 30% YOY, with research showing it as the most unique and original premium flavoured cider in the UK.

St Lukes

St Luke’s is a proudly independent creative agency with a culture like no other. We believe brand transformation starts with personal transformation, and the boldest ideas come from teams outside of their comfort zone. What separates us from other agencies is our mission to create bold ideas that push life forwards. We don’t just make advertising, we make creative interventions that inspire cultural change. These are ideas to live by, ideas that reshape businesses, and at their best, ideas that impact on society. As marketing grows more complex, an agenda setting ideas becomes the north star that shapes every aspect of the brand experience. From giants like Diageo, Heineken and Shop Direct to challengers like National Aids Trust and MOMA, all of our clients come to us to set the agenda. Overview of services: Advertising, branded content, visual identity, brand consultancy, communications strategy, consumer research, digital strategy, internal communication, social media, in-house production.