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To highlight the National Lottery’s role in funding grassroots and professional sports during the 2016 Olympic and Paralympic Games, ITN Productions Advertising produced the 'I am Team GB' campaign. Featuring live action and animation in collaboration with Art&Graft, the campaign was executed across TV, social, print, OOH and POS.

Credits: Production: ITN Productions Executive Producer: Jemma Cassey Campaign Producer: Jennifer Collins

Art&Graft Creative Director: Mike Moloney Head of Animation: Clement Bolla Head of 3D: Martin Salfity Art Director: Stephen Middleton Producer: Tom Bromwich Illustration: Colin Bigelow, Clement Bolla, Stephen Middleton, Guitty Mojabi, Jim Wheeler Character Animation: Clement Bolla, Ricardo David, Ellie Dupont, Sunil Kumar, Florian Mounie, Vincent Techer Animation: Clement Bolla, Nicholas Canticus, Joe Maker, Stephen Middleton, Sam Munnings, Martin Salfity, Jim Wheeler Print Artworker: Stephen Everett

Sound Design: Grand Central Studios

ITV Executive Creative Director: Tony Pipes Creative Director: Anton Ezer Campaign Manager: Heena Jivan Marketing Manager: Natasha Reddy


ITN Productions

We are an award winning independent production company working across commercials, branded entertainment and live and reactive content.