Royal Mail Redirection: don't leave behind your identity

​Bin or keep? It’s something everyone asks themselves when moving house. But are you forgetting something? M&C Saatchi created a campaign to press home the fact that when you don't redirect your mail, you are leaving behind you identity.

Like Comment

Bin or keep? It’s something everyone asks themselves when moving house. Old clothes and meaningless mementos are just a few of the many possessions we’ve long since outgrown and we decide if we want to bring along with us. 

M&C Saatchi was tasked with raising awareness of one very important possession that is all too often neglected when moving house: your identity. With all the stress that comes with moving, consumers often forget to redirect their mail – which contains important pieces of your identity. 

Go to the profile of M&C Saatchi

M&C Saatchi

MAKE CHANGE. For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its government. Joining forces with the former LIDA agency gives us new strength in data-driven behaviour change at a personal level. Our national behaviour change movements are activated right down to the individual. And our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone, and every single someone. To change how they think, and how they act. Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.

No comments yet.