Royal Mail Redirection: don't leave behind your identity
Bin or keep? It’s something everyone asks themselves when moving house. But are you forgetting something? M&C Saatchi created a campaign to press home the fact that when you don't redirect your mail, you are leaving behind you identity.
Bin or keep? It’s something everyone asks themselves when moving house. Old clothes and meaningless mementos are just a few of the many possessions we’ve long since outgrown and we decide if we want to bring along with us.
M&C Saatchi was tasked with raising awareness of one very important possession that is all too often neglected when moving house: your identity. With all the stress that comes with moving, consumers often forget to redirect their mail – which contains important pieces of your identity.