Coca-Cola: Where Everyone Plays 2019/20

M&C Saatchi was tasked with bringing Coca-Cola's new partnership with the Premier League to life, creating a tribute to everyone who makes the game special in ‘Where Everyone Plays’.

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M&C Saatchi created ‘Where Everyone Plays’ for Coca-Cola, the Official Soft Drink partner of the Premier League, celebrating everyone who makes the league special, from the stars to the fans to the ground staff.

This season the campaign has been refreshed to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United - to the Premier League.

The updated advert, directed by Stacey Wall, features fans of each of the newly promoted clubs and includes some very special guest appearances, celebrating iconic moments for each of the clubs.

To mark Norwich City’s return to the top flight, TV cook and long-standing Norwich City supporter and director, Delia Smith, relives her infamous rallying cry from 2005, in the form of her famous fish pie. Meanwhile Sheffield United’s return is marked with Brian Deane, who scored the first ever goal in the Premier League for Sheffield United, surprising excited fans in a local bar. Aston Villa fans are featured in a Barbers getting a haircut with a difference in tribute to current star Jack Grealish.

Kris Robbens, Marketing Director at Coca-Cola Great Britain and Ireland, said: “Coca-Cola has always been a passionate supporter of football and we’re excited to celebrate three new clubs to the league ahead of the launch of what looks set to be another action-packed season. Football has this incredible power to bring people of all ages, backgrounds and cultures together, united by the love for their team and the game, and these fans are at the heart of our campaign.” 

The Where Everyone Plays campaign celebrates the people who make the Premier League the most exciting and diverse league in the world and the advert features no less than 250 fans from across all 20 clubs. The new edit showcases never-before-seen scenes from the remaining 17 clubs in the original advert, as well as brand new scenes from the three new clubs.

The advert will run throughout the 2019/20 season, from Monday 5th August 2019.  

M&C Saatchi

MAKE CHANGE For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its Government. In 2020, we joined forces with the former LIDA agency, boosting our strength in data-driven behaviour change at a personal level. Driving the new agency is Camilla Kemp (CEO) and Ben Golik (CCO), our very own dream team. Our national behaviour change movements are activated right down to the individual and our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone and every single someone, to change how they think and how they act. Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.

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