M&C Saatchi created ‘Where Everyone Plays’ for Coca-Cola, the Official Soft Drink partner of the Premier League, celebrating everyone who makes the league special, from the stars to the fans to the ground staff.
This season the campaign has been refreshed to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United - to the Premier League.
The updated advert, directed by Stacey Wall, features fans of each of the newly promoted clubs and includes some very special guest appearances, celebrating iconic moments for each of the clubs.
To mark Norwich City’s return to the top flight, TV cook and long-standing Norwich City supporter and director, Delia Smith, relives her infamous rallying cry from 2005, in the form of her famous fish pie. Meanwhile Sheffield United’s return is marked with Brian Deane, who scored the first ever goal in the Premier League for Sheffield United, surprising excited fans in a local bar. Aston Villa fans are featured in a Barbers getting a haircut with a difference in tribute to current star Jack Grealish.
Kris Robbens, Marketing Director at Coca-Cola Great Britain and Ireland, said: “Coca-Cola has always been a passionate supporter of football and we’re excited to celebrate three new clubs to the league ahead of the launch of what looks set to be another action-packed season. Football has this incredible power to bring people of all ages, backgrounds and cultures together, united by the love for their team and the game, and these fans are at the heart of our campaign.”
The Where Everyone Plays campaign celebrates the people who make the Premier League the most exciting and diverse league in the world and the advert features no less than 250 fans from across all 20 clubs. The new edit showcases never-before-seen scenes from the remaining 17 clubs in the original advert, as well as brand new scenes from the three new clubs.
The advert will run throughout the 2019/20 season, from Monday 5th August 2019.