Durex: Unforgettable Nights
A global campaign from Durex designed to challenge some of the common myths and misconceptions around sexually transmitted infections, educate young people of the dangers they face from unprotected sex and to change behaviours around condom use.
Durex is tackling soaring rates of sexually transmitted infections (STIs) among young people in its latest global campaign which seeks to educate them on the perils of unprotected sex.
Unforgettable Nights premieres in Spain, where it is estimated that a quarter of adolescents will contract an STI before they finish high school, with a hard-hitting advert challenging young people to create good memories not bad ones on their nights out.
The campaign comprises four films, each targeting different sex and demographics to get the message across to as many people as possible and is complemented by associated digital activity, out of home and an online education hub.
Each film follows the same template of a young person enjoying a night out with friends, culminating in unprotected sex with your best mate’s sister, the girl who came back to town, a friend’s cousin and the hot guy from college – all leading to a subsequent STI diagnosis.
By employing relatable characters the campaign seeks to disprove the myth that STIs can only be caught from strangers with all of us at potential risk, concluding with the strapline ‘You decide. Use a condom’.