World of Tanks - Stop Getting Owned by Kids

A new campaign for World of Tanks, encouraging ‘veteran’ gamers to ‘stop getting owned by kids’. It's based on the audience truth; as you get older, your reactions slow and you get worse at games focussed on dexterity. Unfortunately, kids with faster reactions tend to have the upper hand.

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In this film we follow a 30-something waking up in different videogame environments and being continuously defeated by kids with lightning fast reflexes; the videogame worlds typify common frustrations with the on-line gaming experience. It’s a nightmare our hero can’t escape, that is until he discovers World of Tanks, a strategic multiplayer battle game where fast thinking beats fast fingers.

The campaign aims to demonstrate the strategic depth of World of Tanks, and invite a new cohort of PC gamers to discover it for themselves.

MullenLowe Group

We are a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients’ brands an unfair share of attention.