Neither of the 2019 Champions League finalists, Tottenham or Liverpool, are sponsored by adidas, but some of the key players in their ranks are.
This presented adidas with the perfect opportunity to hijack anything Nike or New Balance might do to celebrate their teams, whatever the outcome.
And, we did just that. By enlisting some of adidas’ biggest assets to celebrate what turned out to be a victorious night for Liverpool.
We called upon Liverpool legend, Steven Gerrard, to write a message inside Mo Salah’s adidas boots before the game. In which, he marked the infamous ”You’ll Never Walk Alone” acronym.
Then, Gerrard, provided a heartfelt voiceover in a reactive film centred around Mo Salah, which was released at the final whistle. The film banished the heartbreak of last year’s final where Salah was injured and Liverpool defeated.
The two films ran across social amidst Liverpool’s historic win.