Shout Out To My Son - anti-knife campaign (radio)

We created a hard-hitting anti-knife-crime radio campaign for charity The Ben Kinsella Trust for Mother's Day. It featured real mums making emotional pleas to their sons to stop carrying a knife in the 'Shout Out' slots on highly targeted underground radio stations.

Like Comment
Go to the profile of M&C Saatchi

M&C Saatchi

MAKE CHANGE. For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its government. Joining forces with the former LIDA agency gives us new strength in data-driven behaviour change at a personal level. Our national behaviour change movements are activated right down to the individual. And our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone, and every single someone. To change how they think, and how they act. Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.

No comments yet.