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Huawei: Story Sign

We created StorySign - a free app that uses the power of Huawei AI to open the world of books to deaf children.

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FCB Inferno
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Many of the 32 million deaf children in the world struggle to read. 90% are born to hearing parents. They can’t hear their mother or father reading them a bedtime story, so they can’t match words with the concepts they represent. We created StorySign to help change that. A free app that uses the power of Huawei AI to open the world of books to deaf children. The app launched with our European campaign, directed by Academy Award®-winning director Chris Overton. StorySign can be downloaded from the Huawei App Gallery and the Google Play Store in 10 markets across Western Europe. Since launch, the app has garnered 128+ million film views, and counting, and is supported by 11 international deaf charities as the top-rated deaf app.

Go to the profile of FCB Inferno

FCB Inferno

FCB Inferno is one of London’s leading advertising agencies, and part of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 120 at FCB Inferno. The agency’s clients sit across industry sectors and currently include Sport England, BMW, Huawei, AB InBev, Kimberly Clark, the Home Office and the Premier League. FCB Inferno was voted Agency of the Year at the inaugural Campaigns for Good awards. Over the past 4 years we have been recognised at Cannes International Festival of Creativity in categories including Film, Social and Influencer, Mobile, Digital Craft and Brand experience. We received two Grand Prix awards in 2015 and 2016 and were the second most awarded European agency - and eighth in the world - at the festival in 2019.

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