For Season 13 of Gogglebox, Suzuki challenged us to familiarise the C4 audience with their latest Swift range. And, we did just that. With a series of light-hearted idents in traditional Gogglebox style.
Following on from the success of these idents, Suzuki set us a new challenge. To create a fresh batch of idents for Channel 4’s Celebrity edition of the show.
The new series follows the concept used for Season 13 with two people sitting on a park bench talking about the Suzuki Swift as if they were in their living rooms discussing TV.
But, this time, we added the glitz and glamour of well-known celebrities, Joey Essex and Debbie McGee, who playfully highlight the features of the Suzuki Swift in a series of 15, 10 and 5 second spots.
We also created content to run across social, with Joey and Debbie playing off different sporting and cultural events during the show.
The idents aired on Channel 4 alongside the new season of Celebrity Gogglebox, and will be rotated throughout the series.