Co-op: It's what we do - Live On
The Co-op was founded 175 years ago and, ever since then, it’s functioned as a Co-operative, owned by its members and run for their mutual benefit. It believes that principles are more valuable than profits. When it does generate revenue, it ploughs a significant proportion back into the local community. While many people were aware of the Co-op as an ethical brand, there was a lack of knowledge about how far this reach actually goes into local communities. So we set out to reassert the Co-op’s brand purpose and have created a through-the-line campaign that stretches across all its different business units: food, insurance and funeral care. The campaign shows how buying from the Co-op not only gives you a great product but helps fund local initiatives, charities and spaces.