Despite boasting 3 great cars, brand awareness for Suzuki’s Swift range was low.
Suzuki challenged Iris to use the upcoming sponsorship of one of the UK’s favourite TV shows, Gogglebox, to better acquaint the C4 audience with the range.
Rather than focusing on rational product features and benefits – we chose to use these spots to help land what our brand, and particularly the Swift, is all about: It’s ability to make any given moment a bit more fun than it would otherwise be.
Taking inspiration from Gogglebox, we created a series of spots that saw Swift in everyday situations, and layered on the fun with Gogglebox-esque commentary on the scene as it unfolds from our dynamic duo.
The idents were rotated throughout the 16 week series to ensure they felt as fresh as the show itself and to keep the campaign relevant we created tactical executions to run on social.