O2 - The rhythm of life

O2's phone plans are so flexible, they can move to the rhythm of life, so says the telecoms brand's new ad campaign.

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The campaign focuses on the benefits of a custom plan by showing how customers' lives don't stand still. The characters featured in the advertising are literally swaying in order to convey rhythm.

The first ad follows the transitional moments in a woman’s life: from moving house, to changing jobs, to having a baby. 


VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.