Icelandair / Buddy Hotline

The Brooklyn Brothers and Íslenska have launched ‘Buddy Hotline’ for transatlantic airline Icelandair, showcasing the airline’s commitment to adding value to customer journeys. The ‘Buddy Hotline’ offers the opportunity to connect with an Icelandair Buddy to offer personalised travel advice and recommendations.

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The campaign has been created with a focus on digital, social media and  PR and will feature across all key global Icelandair gateways, including North America, Europe and Scandinavia. At the heart of the campaign is a short video, directed by Álfheiður Marta, showcasing some of the staff enjoying their hobbies, from glacier hiking, and geothermal pool bathing, to enjoying Icelandic cuisine, whilst also responding to passenger enquiries.

The launch of the Buddy Hotline service is in response to research, and to a new consumer appetite for trusted local advice - more than half of Brits (53%) are interested in having direct access to local knowledge. The hotline service connects passengers with Icelandair Buddies for personalised travel recommendations, and aims to support travellers during or in the planning of their trip by providing trusted advice from locals. Travellers can connect directly by phone or message a Buddy, via an online messenger, who will be on hand from today to offer the ultimate ‘insider’ advice to help travellers make the most of their time away. All Buddies are Iceland locals and members of the Icelandair team. 

The Brooklyn Brothers

We’re an earned-first advertising agency helping brands to Rise Above The Noise and earn a place in culture. From the outset, we built an agency capable of answering the needs of future-facing clients - those who demand big brand ideas without the heavy overheads of complex structures, multiple departments or the reliance on solely paid media. And we love to partner with ambitious marketers, who like us, believe that in today’s opt-out culture attention can no longer be bought, it must be earned first. We always strive to create big brand ideas that truly matter, the ones that will ‘Rise Above the Noise’ of culture, rise above the conventions of category and rise above the constructs and constraints of ‘traditional’ advertising. Because we believe that these are the ideas that earn their place in consumers lives and drives business outcomes for brands. We’ve combined the best of traditional ad agencies and the creativity of the entertainment industry with the distribution nous of a modern publisher to do this very thing. It’s how we create ideas that people & the media will want to talk about and share. We call it earned 1st, but to put it simply, it’s advertising that’s so good, it doesn’t feel like advertising. The Brooklyn Brothers strives to find new, different and effective ways of doing this for global brands such as Land Rover, Jaguar, NBC, Castrol, Lancôme, MINI, Financial Times, WaterWipes, American Express, First Direct and Photobox.