Highlights from the Oystercatchers Club on Risk and Reward, 26th March 2019

Key insights from the evening

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We had yet another cracking evening at the Oystercatchers Club on 26th March.

A huge thanks to our extraordinary panel

  • Sharry Cramond Marketing Director, Food & Lifestyle, Marks and Spencer
  • Ben Kay, Founding Partner, Pablo
  • Helen Calcraft, Founding Partner, Lucky Generals 
  • Bruce Daisely, EMEA VP Twitter


Post-debate networking buzzed, with much discussion around the points raised.  Our key take outs for the evening include;

  • Risk taking is necessary if a brand intends to stand out, and needs to be married to brand identity for success: Sharry Cramond

  • Control what can be controlled, and, accept mistakes when they happen: Ben Kay

  • Create a culture of psychological safety: the ability for someone to tell you the truth, to encourage risk-taking: Bruce Daisley - you can buy a copy of Bruce's brilliant book, The Joy of Work, in all good bookshops and on Amazon

  • Invest and believe in the creative idea: Helen Calcraft


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