- It starts with a box

From magical glowing gift boxes to playful toy boxes, in all Very’s campaigns their square logo is transformed into a cube that’s integral to the idea. For our latest campaign we wanted to show that many of life’s milestones are marked by boxes – whether that’s a ring box at the heart of a nerve-wrecking proposal or a cardboard moving box in your first home. We used these moments to represent Very being there for their customers, whatever stage they’re at.