National Aids Trust - Rock the Ribbon

In order to put World AIDS day and HIV back on people's radar we launched a film which invited the world to #ROCKTHERIBBON. Starring Childish Gambino’s ‘This is America’ choreographer Sherrie Silver proudly rocking a red ribbon with stunning dance moves along with narration by Stephen Fry, the film is geared towards helping people feel proud of supporting those living with AIDS & HIV, and to do so by openly wearing the iconic red ribbon.