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In order to put World AIDS day and HIV back on people's radar we launched a film which invited the world to #ROCKTHERIBBON. Starring Childish Gambino’s ‘This is America’ choreographer Sherrie Silver proudly rocking a red ribbon with stunning dance moves along with narration by Stephen Fry, the film is geared towards helping people feel proud of supporting those living with AIDS & HIV, and to do so by openly wearing the iconic red ribbon.
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