IKEA 'Tonight Is To Sleep'

In this latest campaign under IKEA’s ‘The Wonderful Everyday’ platform, IKEA are encouraging people to value their sleeping life as much as their waking life, and helping the nation to sleep better and for longer.

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In this latest campaign under IKEA’s ‘The Wonderful Everyday’ platform, IKEA are encouraging people to value their sleeping life as much as their waking life, and helping the nation to sleep better and for longer.

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Mother London

Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 23 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients. We are currently AdAge’s International Agency of the Year, Campaign UK’s Agency of the Year, Effie UK’s Most Effective Agency, and APG’s Strategy Agency of the Year.

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