Carlsberg - Betterment

Latest campaign reflects Carlsberg's philosophy of always pursuing better. Two new films launch this month in Denmark, before rolling out across other European markets. “The Delivery” dramatises Carlsberg’s brand philosophy and follows Danish actor Mads Mikkelsen as he cycles through the streets of Denmark, reflecting on the idea that anything can be improved with with a positive outlook. Also launching is “Snap Pack”, which showcases Carlsberg’s new, sustainable packaging. Using a revolutionary new technology, it’s contributing to a better world by reducing plastic as part of their broader environmental pledge.

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Fold7 - Advertising Agency London

Making brands relentlessly relevant is all we have ever cared about. Our two guiding principles are: Magic & Momentum. Together they are a powerful force that inspire people to feel something and do something. Magic breathes life into brands. So even if it’s just for a moment, we quiet people’s rational side, suspend their disbelief and get them to feel. Momentum ensures they have a life beyond initial impact. People want to pick them up and play with them. They inspire people to act.