What Do Today’s Travellers Really Want?
BIO examines how brands can stay relevant to – and valued by – today's travellers.
New travel trends are redefining what customers expect from the big travel brands. Our brand new white paper features exclusive commentary from HotelTonight, Carlson Wagonlit Travel, Sandeman's New Europe Tours and Turkish Airlines on the opportunities presented by the connected traveller. Drawing on our recent consumer survey findings, we explore the strategies for travel brands to stay connected – and valued – before, during and after a trip.