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Zaid Al-Qassab, CMO, BT

In our Q&A with Zaid Al-Qassab, CMO for BT, he speaks about how curiosity makes a great marketing leader and reveals the best way to get your voice heard by C-suite is by caring passionately about what all the other people around the table do. Zaid further shares with us what keeps him up at night – “the pace of change in our industry!”

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