Tesco: Clubcard

Over the years we have seen Tesco become the UK’s no.1 supermarket and a significant part of achieving this success is Clubcard.

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Clubcard is Havas helia’s longest-standing client – with them from the start, we helped Tesco launch Clubcard in 1995 and have continued to help them innovate and evolve the scheme to stay ahead in the crowded and competitive market, meeting or exceeding evolving consumer expectations and taking advantage of new technologies as they become available.

Over the years we have seen Tesco become the UK’s no.1 supermarket and a significant part of achieving this success is Clubcard. We understood the importance of data and how it can drive a business and we’ve continued to work together to uncover insights that have driven both Clubcard and Tesco.

Results

Clubcard is considered Tesco’s greatest asset, and the scheme continues to drive over £1billion of trade annually. Clubcard boasts over 19m members, and has become a well-loved British institution, with many anecdotally associating the scheme with the rite of passage into adulthood – ‘you know you’re an adult when you get your Clubcard’.  

 

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Havas helia

Havas helia is Havas UK's specialist customer engagement agency, based out of London and Cirencester. We combine data, technology, strategy and creativity to deliver meaningful engagement between brands and people, across the entire length of the customer journey. We work with some of the largest, most influential and most ambitious brands, including adidas, Tesco, Starbucks, Lloyds Banking Group, Compare the Market, Diageo, Royal Mail, Volvo, Heathrow and GWR.

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