BIO: The Future of Auto
Engaging Tomorrow’s Car Buyer in the Experience-led Economy
Are car brands and dealerships set up to thrive in the experience-led economy?
We recently surveyed over 1000 auto consumers to understand their changing attitudes towards car brands. Our research identified a big shift in car buying practices – almost 60% of people don’t like visiting dealerships and only 17% think brand websites are useful.
What people really want when they consider buying a new car? Are car brands and dealerships ready to thrive in the experience-led economy? Check out the full survey results and BIO's analysis: