Debenhams 'Do A Bit Of You Know You Did Good'

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Debenhams Christmas 2018 champions the success of thoughtful gift givers. Breaking what has become Christmas advertising convention with this campaign, shifting the attention from the gift receiver to the gift giver, and focusing on that ‘nailed it’ moment, with which every shopping fan will identify.

Four 20 second spots depict that moment of joy knowing they’ve found the perfect gift, alongside the injection of a signature soundtrack ‘Star’ by Kiki Dee.

Mother London

Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 23 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients. We are currently AdAge’s International Agency of the Year, Campaign UK’s Agency of the Year, Effie UK’s Most Effective Agency, and APG’s Strategy Agency of the Year.

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