KFC 'Dirty Louisiana'
When it comes burgers, they don’t get more messy and indulgent than the KFC Dirty Louisiana. So we couldn’t just announce its return - we had to warn people.
The campaign kicked-off with a tongue-in-cheek ‘dirty disclaimer’, dialling up the burger’s messy credentials and encouraging fans to sign before they dine.
Those who were brave enough to take on the burger were presented with their very own dirty bib, styled to resemble the Colonel’s iconic white suit.
The dirty theme continued in a 10 second TV ad and nationwide digital outdoor campaign, turning up the taste in an explosion of sauces.