Elvie 'Pumping. Unplugged'

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The Elvie Pump is a new silent, cordless breast pump. It’s kind of a huge deal, seeing as all other pumps to date are big contraptions with loads of tubes, which leave women stranded, and worst of all, feeling like an actual cow being milked. 

We wrote this song ‘Pumping. Unlpugged’ and made this music video celebrating what Elvie Pump means for breastfeeding mums. Now they can pump on the move and get on with their lives, even if getting on with their lives means dancing in a barn, surrounded by the cows they no longer feel like.

Mother London

Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 23 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients. We are currently AdAge’s International Agency of the Year, Campaign UK’s Agency of the Year, Effie UK’s Most Effective Agency, and APG’s Strategy Agency of the Year.

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