Robeco is a remarkable firm. Since 1929, it’s delivered consistent investment returns using a highly effective research-based approach. With ambitious expansion plans across increasingly competitive international markets, Robeco needed a global agency partner to develop a distinctive communications platform and deliver long-term clarity and consistency across every audience touchpoint.
The brand platform we created shows the world as data – a blue wireframe, where only the people are real. These two distinct yet complementary visual elements perfectly encapsulate Robeco’s cautious, analytical approach and the human, emotional benefits of their pioneering investments. The striking visuals are created using CGI digital-first animations and live-action filming, which are then repurposed to provide an integrated communications toolkit for digital, print, social, content and events.Results:
In just eight weeks our work for Robeco was live in ten languages and twenty-seven countries around the world. And as you might expect from an organisation built on research, its effectiveness has been exhaustively tested. Since the campaign was launched in 2014, each successive year’s results have shown accelerating improvement in key brand drivers, including a rise from #15 to #9 in the annual Fund Brand Top 50 ‘FB50’ survey run by sector experts Mackay Williams1, as well as a rise from #15 to #6 for brand preference and #1 for New Provider Choice amongst the top Asset Management firms in the respected European Fund Buyer Focus survey2.
1Mackay Williams Fund Brand 50 2018, 2Mackay Williams Fund Buyer Focus Q2 2014-Q2 2018 excluding Sweden & Austria