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The original DON’T poster won an internal creative competition at AML. That was shared on Twitter and over a single weekend went viral from Singapore to Texas with millions of views and comments including the lead story on Adweek in the US and most-shared viral worldwide. It didn’t change history, but at the prestigious Oystercatchers Club senior industry judges made it Agency Marketing Campaign of the Year as a perfect way of proving what makes AML different.


AML Group

Here’s a simple idea. Find an emotional connection between your value proposition, however complicated, and your audiences. Use it to inspire and guide all your communications – ads, social, video, digital, events, content. Let those channels do what they do best, from impact to engagement, encouraging audiences to build their own unique conversation with you. And deliver an immersive, lasting brand experience.

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