Rightmove - Life's Steps
The new brand idea – when life moves, make your Rightmove – positions the brand in the emotional territory of moving home, rather than buying property. Through various stories in a fully integrated campaign, we impart the simple but powerful thought that as life changes, our home should change too. The campaign launched with Life’s Step’s - the story of Graham’s life and how over time, he grows weary of taking the stairs. He finally makes his right move and as life’s circle continues, we see how a new family and their little one begins their own journey through life’s steps.