Talisker - Wild Spirits

Giving Talisker depth and meaning to the brand line ‘Made by the Sea.' The campaign draws on the location where Talisker was founded in 1830 for inspiration and illustrate striking imagery of globetrotting ‘Wild Spirits’ exploring the harbour side of Carbost and the mountains of the Isle of Skye respectively.The term ‘Wild Spirits’ speaks to the brand’s history, the taste and character of the product itself and the attitude of the modern whisky drinker. It also ties in with the spirit of the Talisker Whisky Atlantic Challenge: the world’s toughest rowing race, that needs a particular type of competitor. The film, print and digital feature a number of these brand advocates, whether that’s rowing across the Atlantic, wild swimming, hiking through the wilderness, or just mixing together in front of a campfire. The influencers will feature across both social and above-the-line channels.

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Fold7 - Advertising Agency London

Making brands relentlessly relevant is all we have ever cared about. Our two guiding principles are: Magic & Momentum. Together they are a powerful force that inspire people to feel something and do something. Magic breathes life into brands. So even if it’s just for a moment, we quiet people’s rational side, suspend their disbelief and get them to feel. Momentum ensures they have a life beyond initial impact. People want to pick them up and play with them. They inspire people to act.